WakaFoody
WakaFoody (operating as Waka Foods Express) is an Abuja-founded food delivery platform that stands out as the first Pidgin-language app in Nigeria—declaring “Wakafoods dey come!” for a refreshingly local brand feel. Serving across key districts in Abuja, it connects customers with street vendors, home cooks, fast-food joints, and wine stores, offering delivery in 30 minutes or less, real-time order tracking, and zero onboarding fees for vendors. With features like a vendor loyalty program and intuitive dashboard tools, WakaFoody supports over 500 vendors and taps into Abuja’s growing appetite for quick, authentic local meals—all while empowering small-scale vendors and reshaping urban food access.
Applications are invited from suitable and qualified candidates for the position of Growth Marketer at WakaFoody.
Job Title: Growth Marketer
About the Role
- We’re on the hunt for a Growth Marketer, someone who lives and breathes growth, knows the power of data, and understands what makes people click, share, and order again.
- You’ll be responsible for driving user acquisition, engagement, and retention. From paid ads to influencer collaborations to creative experiments, you’ll take ownership of growth at WakaFoody and work closely with our social media and content teams to build a food delivery movement.
What You’ll Be Doing
- Plan, execute, and optimize Facebook & Instagram ad campaigns (acquisition, retargeting, and promotions)
- Scout and manage influencer partnerships pitch, negotiate, and track performance
- Design and test growth experiments: referral programs, flash sales, offline activations, and more
- Collaborate with our social media manager and content creator on brand campaigns
- Track key metrics like CAC, ROAS, order volume, and influencer impact
- Prepare weekly growth reports and share actionable insights with the team
Requirements
What We’re Looking For:
- 1–3 years of experience in digital/growth/performance marketing
- Strong command of Meta Ads Manager (or equivalent platforms)
- Experience working with or managing influencers
- Comfortable with numbers: CAC, CTR, ROAS, conversion rates, etc.
- Creative thinker with a strong understanding of Nigerian markets — especially outside of Lagos
- Self-starter who executes quickly and independently
Bonus Points If You:
- Have worked in food, lifestyle, or e-commerce brands
- Live in or are familiar with Akure
- Can write compelling ad copy or brainstorm creative campaign ideas
Method of Application
Interested and qualified candidates should send the following Application Documents to: hr@wakafoody.ng using the Job Title as the subject of the email.
Application Documents
- CV
- Portfolio or links to past work (if any)
- Two short paragraphs:
- A campaign you’ve run and what results it delivered
- One creative idea you’d use to grow WakaFoody in Akure.
To apply for this job email your details to hr@wakafoody.ng
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