CRM Specialist at Moniepoint MFB

Applications are invited from suitable and qualified candidates for the position of CRM Specialist at Moniepoint MFB.

Job Title: CRM Specialist

About the role

We are seeking a candidate who is passionate about designing customer journeys, executing CRM campaigns, measuring effectiveness, and continuously optimizing performance. We take an experiment-driven approach, so an analytical mindset, creativity, and a bias for action are key to thriving on the team.

Responsibilities

What you’ll get to do:

• Create and launch engaging CRM campaigns that drive engagement, retention, and reactivation.
• Build campaigns and automated flows in our CRM tool (Braze) across multiple channels including email, push notifications, SMS, and in-app messaging.
• Propose innovative, hypothesis-driven CRM campaigns with clear success criteria.
• Coordinate all campaign activities with relevant stakeholders: data governance, planning, segmentation, setup, QA, and performance evaluation.
• Design and run structured A/B tests, document learnings, and share best practices across teams and markets.
• Monitor, analyze, and optimize CRM KPIs.
• Continuously improve customer communications to strengthen user lifecycle outcomes.

Requirements

To succeed in this role, you should have:

• 3–5 years of experience in CRM or multi-channel marketing.
• Strong understanding of customer lifecycle journeys, loyalty, and retention programs.
• Proven experience with CRM and campaign management tools (experience with Braze is a plus).
• Analytical and data-driven with a good eye for messaging and content that performs.
• Ability to think in cause-and-effect and recommend actionable solutions.
• You treat every campaign as a learning opportunity and optimize based on results.
• Effective collaborator, comfortable working in international and cross-functional teams.
• Excellent written and verbal communication skills in English.
• Basic knowledge of HTML and/or JavaScript is a plus.

Benefits

What we can offer you

• Culture: We put our people first and prioritize the well-being of every team member. We’ve built a company where all opinions carry weight and where all voices are heard. We value and respect each other and always look out for one another. Above all, we are human.
• Learning: We have a learning and development-focused environment with an emphasis on knowledge sharing, training, and regular internal technical talks.
• Compensation: You’ll receive an attractive salary, pension, health insurance, annual bonus, plus other benefits.

What to expect in the hiring process

• A preliminary phone call with the recruiter
• A technical interview with the Head of CRM.
• A case study
• A behavioural and technical interview with a member of the executive team.

Deadline

Not Specified

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