ABInBev (International Breweries Plc)
Anheuser-Busch InBev (AB InBev) is the world’s largest brewer, producing and distributing a wide portfolio of beer brands including Budweiser, Stella Artois, Corona, and local favorites in various markets. Headquartered in Leuven, Belgium, the company operates in over 50 countries with hundreds of breweries worldwide. AB InBev focuses on large-scale production, brand innovation, and sustainability initiatives, aiming to deliver beverages that cater to diverse consumer tastes while driving long-term growth in the global beer industry.
Applications are invited from suitable and qualified candidates for the position of Brand Manager at ABinBev (International Breweries Plc).
Job Title: Brand Manager : High End
Job Purpose
The Key Purpose is to provide Leadership to ensure flawless execution of brand strategies and plans to deliver brand KPIs including brand equity and share, Digital & events KPIs. Earned Media, Influencers ROI, Digital excellence dashboard and Events ROI.
Key Roles and Responsibilities:
- Directly lead all Brand led events.
- Co-create brand plans for all year-round campaigns.
- Directly lead Development of creatives all through the year for Digital across all the campaigns and always on content.
- Analyze data for insights & articulates opportunities for the brand.
- Lead and manage influencers/celebrities all through the year to deliver Earned media
- Always ON radio assets-ensure our radio assets are maximized. Develop content for radio sponsorship.
- Establish and maintain social systems between regions and across relevant functions to ensure collaboration and ongoing feedback loops
- Lead BTL In-bar activations for brand campaigns e.g. in-bar activations, or tactical in-bar activations. Working with trade marketing team. Develop creatives for in-bar as needed by the Trade Marketing team.
- ZBB Budget management –to ensure ZBB delivery in line with budget.
Key Attributes and Competencies:
- Good Communication skills
- Self -driven, takes initiative and manages time/priorities well.
- Influencing and collaboration skills
- Ability to handle complex situations under pressure
- Passionate, self-starter
- Action and results oriented
- Stakeholder/ Relationship management
- Consumer focused
Minimum Requirements:
- Bachelor’s Degree in a relevant field.
- Minimum of 2 years relevant brand management/marketing experience
- Proficiency in the use of Microsoft office applications i.e. (Microsoft Excel, Word and PowerPoint)
Additional Information:
Band: VII
Deadline
14th August 2025
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